warm smile, a prompt response or a new idea to solve a problem—all are traits of LaSalle Group employees. In this issue of the newsletter, we celebrate the many contributions made by the LaSalle Group employees working on the front lines. These maintenance technicians, site managers and regional managers diligently work each day to make LaSalle Group’s brand of property management truly exceptional.

Sometimes in corporate offices it is easy to forget about the employees out in the field who diligently do the heavy lifting day after day. I am always mindful that LaSalle Group’s success is tied to our staff. Their commitment to the vision and standards that guide the company is affirmed every day on the job. In fact, for many clients and most residents, our employees are the face of the company.

Successful companies who recognize the contributions of these employees take steps to ensure they continue. What are these? First, support from the company. At LaSalle Group, we provide the resources and expertise that frontline staffers need to do their jobs. And when unique circumstances arise, they know they can count on the company to respond quickly and stand beside them.

Second, they need to feel connected. Annual dinners, awards and recognitions are tangible expressions of our appreciation for the fine job they do everyday.

Third, they need to know we welcome their ideas and innovations. Encouraging employees to apply new methods, try out new ideas and investigate new technologies is vital to a company’s competitiveness.

Fourth, front-line staffers need to feel they work in a culture that expects them to take responsibility, but doesn’t resort to blame when the outcome is less than stellar. Instead, we expect them to learn from their mistakes and help others in the company learn from them too. I’m proud of the outstanding jobs our front-line staffers perform. It’s not only good for the company, but good for our clients as well.